SarahJane
Hayward

is a [visual identity, 
data, ux/ui] designer


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©2024 SJ-H

The Garage 
Identity Design


The dynasism of Seattle’s musical culture expressed through a variable identity system for an undergournd coffee shop/music venue.  
















Applications


 




Concept


The Garage ties together two cornerstones of PNW culture — music and coffee — paying tribute to the visual style and feel of the West Coast Psychedelic and Grunge movements. The hand drawn logomarks tie these elements together while capturing the moment cream hits coffee, an expression of a dynamic and flourishing musical culture in Seattle.



Process